Lead Scoring
Not every lead is ready to transact today. ListHouze's lead scoring system automatically ranks your prospects based on their engagement level, behavioral signals, and profile completeness, so you can focus your energy on the leads most likely to convert. Scores update in real time as leads interact with your listings and content.
How Scores Are Calculated
Lead scores are computed from a weighted combination of factors: website activity (listing views, saved searches, time on site), email engagement (opens, clicks), direct interactions (calls, form submissions), and profile data (budget, timeline, pre-approval status). Each factor contributes points toward a total score out of 100.
Customizing Scoring Rules
Adjust the default scoring model to match your business priorities. Increase the weight of pre-approval status if you focus on ready buyers, or boost open-house attendance signals if in-person events drive your conversions. Changes apply instantly across your entire lead database.
Acting on Lead Scores
Use score thresholds to trigger automated workflows. For example, route leads scoring above 75 to your top closer, enroll leads between 40 and 74 in a nurture campaign, and flag leads below 40 for periodic check-ins. Score-based automation ensures no opportunity slips through the cracks.
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