Brand Kit
Consistency builds trust. The Brand Kit lets you define your brand identity in one place so that every piece of content you create — whether AI-generated or manually written — reflects your professional image. Set your logo, colors, fonts, tone of voice, default hashtags, and legal disclaimers, and they carry through to all your social media content.
Accessing the Brand Kit
Navigate to Brand Kit in the Content Creation sidebar. Each user has one brand kit that applies across all their content.
Setting Up Your Brand
Follow these steps to configure your brand kit:
- Upload your logo — Add both a light mode and dark mode version for optimal display across different backgrounds
- Set brand colors — Add your brand's hex color codes (for example,
#1B4F72). These are used in templates and AI-generated content styling - Choose your fonts — Select primary and secondary fonts that match your brand identity
- Select your tone — Pick the default tone of voice for AI-generated content
- Write voice notes — Describe your brand personality in your own words to guide AI content generation
- Add default hashtags — Set hashtags that are automatically suggested on new posts
- Enter disclaimers — Add legal text required for real estate compliance in your region
- Click Save Brand Kit
Brand Kit Settings
| Setting | Description | Example |
|---|---|---|
| Brand Name | Your business or personal brand name | "Smith Real Estate" |
| Logo (Light) | Logo for light backgrounds | Uploaded PNG or SVG |
| Logo (Dark) | Logo for dark backgrounds | Uploaded PNG or SVG |
| Brand Colors | Array of hex color codes | #1B4F72, #2E86C1, #FFFFFF |
| Fonts | Primary and secondary typefaces | Inter (headings), Source Sans Pro (body) |
| Tone | Default tone for AI content | Professional, Casual, Luxury, Friendly, Urgent |
| Voice Notes | Free-text brand personality description | "We are approachable yet professional, always focusing on the lifestyle a property offers rather than just features" |
| Default Hashtags | Hashtags auto-suggested on new posts | #RealEstate, #SydneyProperty, #JustListed |
| Disclaimers | Legal compliance text | "Licensed real estate agent. Information is believed to be accurate but not guaranteed." |
How Brand Kit Applies to Your Content
Your brand kit settings influence content creation in several ways:
- AI content generation uses your selected tone and voice notes to produce captions that sound like you
- Default hashtags are automatically suggested when you create a new post, saving you from typing them each time
- Disclaimers can be appended to posts that require legal compliance text
- Brand colors and logo are available when using premium templates from the media library
Tip
Keep your branding consistent across your ListHouze profile, website, and social media channels. Use the same logo, colors, and fonts everywhere to build brand recognition with your audience.
Next Steps
- AI Content Generation — See how your brand tone influences AI-generated captions
- Media Library — Use premium templates styled with your brand colors