Creating Posts
The post editor is where your social media content comes to life. It provides a full-featured editing environment with per-platform content panels, media management, and a real-time phone preview so you can see exactly how your post will appear on each social platform before publishing.
The Post Editor Layout
The editor uses a two-panel layout:
| Panel | What It Contains |
|---|---|
| Left panel (Editor) | Post title, AI content generator, per-platform content panels, media selector, channel toggles, and scheduling options |
| Right panel (Preview) | Real-time phone mockup preview, plus tabs for Actions, Metadata, and Comments |
On mobile devices the layout stacks vertically with the editor above and the preview below.
Starting a New Post
Navigate to the Content Creation portal and click Create from the calendar or posts list. You can also create a new post directly from any listing page by clicking Create Social Post — this pre-selects the listing and loads its photos automatically.
When creating a new post:
- Enter an internal title for your reference (this is not published to social media)
- Select a content type from the dropdown:
| Content Type | Description | Preview Format |
|---|---|---|
| Post | Standard feed post | 1:1 or 4:5 aspect ratio |
| Reel | Short-form vertical video | 9:16 aspect ratio |
| Story | Ephemeral vertical content | 9:16 aspect ratio |
Per-Platform Content
The editor includes independent content panels for each platform you plan to post to. This lets you tailor your message to each audience while maintaining a consistent theme.
- Instagram — Caption with hashtag suggestions and a 2,200 character limit
- Facebook — Post text with link preview support and a 63,206 character limit
- LinkedIn — Professional caption with a 3,000 character limit
Each panel shows a live character count so you stay within platform limits. You can write unique content for each platform or use the AI generator to create all three at once and then fine-tune individually.
Adding Media
The media section of the editor supports multiple ways to add images and videos:
- Upload files — Drag and drop or click to upload images and video from your computer
- Listing photos — When a listing is selected, its property photos appear as a selectable grid with checkboxes
- Media Library — Click Browse Library to choose from premium templates or your previously uploaded assets
Selected media appears in the preview panel immediately so you can see how it looks in context.
Phone Preview
The right panel displays a realistic phone mockup that updates in real time as you edit. The preview adapts to your selected content type:
- Posts show in standard 1:1 or 4:5 format with your caption below
- Reels and Stories show in full 9:16 vertical format with caption overlay
- Media, captions, and platform branding all render in the preview
Tip
Saving and Publishing
The editor gives you three options when your post is ready:
| Action | What Happens |
|---|---|
| Save Draft | Saves the post without scheduling or publishing. It appears in your posts list and the Unplanned drawer on the calendar. |
| Publish Now | Immediately publishes the post to all toggled-on channels. |
| Schedule | Saves the post with a scheduled date and time. It will be published automatically at the specified time. |
Creating from a Listing
When you click Create Social Post from a listing detail page, the editor opens with the listing pre-selected. This means:
- The AI content generator is ready to generate captions based on the listing's property details
- All listing photos are loaded and available for selection
- Property information (address, price, features) is available for the AI to reference
This is the fastest way to create marketing content for a specific property.
Next Steps
- AI Content Generation — Let AI write your captions based on property details
- Media Library — Browse templates and manage your media assets
- Scheduling & Publishing — Set up timed publishing with timezone support