Team & Approvals
When multiple people create content for your brand, consistency and quality control matter. The approval workflow feature lets agency owners and team leads review posts before they go live. Combined with threaded comments on every post, your team can collaborate efficiently and maintain a unified brand voice.
Info
Enabling Approvals
Navigate to Team & Approvals in the Content Creation sidebar to configure your approval settings.
- Toggle Require Approvals to on
- Optionally toggle Auto-Publish When Approved — when enabled, approved posts are published automatically without needing a separate publish action
Approval settings are configured per workspace, so an agency owner can enforce approvals for all agents in their organization.
The Approval Workflow
When approvals are enabled, posts follow this workflow:
| Step | Action | Status |
|---|---|---|
| 1 | Agent creates a post and saves it | Draft |
| 2 | Agent clicks Submit for Review | Needs Approval |
| 3a | Reviewer approves the post | Approved |
| 3b | Reviewer requests changes (with comment) | Changes Requested |
| 4 | If changes requested: agent edits and re-submits | Back to Needs Approval |
| 5 | Approved post is published (manually or automatically) | Published |
If Auto-Publish When Approved is enabled, the post moves directly from "Approved" to "Publishing" and then "Published" without any additional action required.
Reviewing Pending Posts
Posts awaiting review appear on the Team & Approvals page. Reviewers (typically agency owners or org admins) see a list of all pending posts with the following details:
- Post title and content preview
- Author name
- Submission date
- Target platforms
For each pending post, reviewers can:
- Approve — Mark the post as approved and ready for publishing
- Request Changes — Send the post back to the author with feedback explaining what needs to be revised
Adding Comments
Every post supports threaded comments for team collaboration. Use comments to:
- Provide feedback on draft content before submission
- Explain why changes are being requested during the approval process
- Discuss strategy, timing, or messaging with your team
To add a comment:
- Open any post in the editor
- Switch to the Comments tab in the right panel
- Type your comment and click Send
Comments can be marked as resolved once the feedback has been addressed, keeping the conversation clean and focused on outstanding items.
Next Steps
- Scheduling & Publishing — Understand the full post lifecycle from draft to published
- Billing & Plans — Approval workflows are available on Growth and Enterprise plans